A new and improved Illamasqua Brush Range will be arriving @illamasqua.com and UK stores soon. With new styles, including a Retractable Lip Brush, Contour Brush and Angled Brush, as well as new stock of your existing favourite Illamasqua brushes, all are hypoallergenic, with super-soft synthetic hairs for a professional finish.
Generation Q - is generation YOU! It’s what they tell you not to do; it’s what you see your true self through. It’s what is old and what is new. What you know and what you knew. It’s what you feel and what is true. – Alex Box, Illamasqua Creative Director
Driven by this desire to constantly challenge the status quo, we are proud to break the unspoken prejudice of age as we launch our new AW12 collection - Generation Q. This new, dynamic range of expressive textures and shades provides the industry’s only antidote to the homogenised outdated vision of beauty.
Generation Q is a celebration of beauty. Ageless, and without limits or restrictions. It’s our declaration to the world that beauty is inclusive, not exclusive. In fact, Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone. If you’re someone who does not want age to define them, don’t want to blend in and fade away, you are Generation Q.
For Illamasqua, this is a stand we were born to take. So in typical Illamasqua style, we have done something that no other brand would or could do. Generation Q campaign will go against the industry’s unspoken and despicable taboo, by featuring older models as well as young. Hiding your age is like hiding your true identity. After all “Illamasqua customers will not be told what to do and when to do it” Julian Kynaston, Illamasqua Founder.
Illamasqua is not just make-up for the skin. It’s make-up for a mind-set. And it’s why all the Generation Q models aren’t models at all, but real make-up fans, with a real life and real sense of their own beauty. The future of beauty is changing and we are the new voice of a brand new generation - Generation Q, where beauty has no age limits
Hello Kitty Head of the Class Palette
Hello Kitty has made it to the head of the class and the nerdy kitty is decorated in academic chic: hounds-tooth and plaid, topped with bright hints of red and fuchsia. The eight harmonious Charmmy eye shadows are ultra silky and glide on extra smooth. The rich coat of color softly layers—without creasing—for a beautiful, all-day look. The pinky blush soothes skin with strawberry, grapeseed, and apple extracts, leaving cheeks dusted with a glamorous glow.
Hello Pretty Makeup Bag
A stylish and bright makeup bag drenched in Hello Kitty charm. It’s time to say, “Hello Kitty, hello pretty” with this couture, ruffle bag from the adored feline fashionista. Inspired by runway trends from New York to Milan, Hello Kitty makes a statement with this polka dot clutch, featuring hot-pink detailing and shiny, gold hardware.
Hello Kitty 3-Piece Brush Set
An adorable brush set for eyes topped with Hello Kitty charms. The set includes:
Head of the Class Compact Mirror
An extra pretty compact mirror in an iconic Hello Kitty shape. Hello Kitty has made it to the head of the class and the nerdy kitty is decorated in academic chic: hounds-tooth and plaid, with bright hints of red and fuchsia. Check yourself with this adorable, purse-friendly mirror, presented in preppy argyle and topped with a velvet bow. The compact features a regular mirror on one side and 3x magnification on the other for a smart look anytime and anywhere.
Master Class 11 Meet The Masters Palette
A superloaded palette inspired by the bags full of product Smashbox pro artists bring on set. From cases full of eye shadows to bags brimming with glosses, the amount of products the Smashbox artists bring on set can be overwhelming. Get all your photo-ready essentials in one place with Megapalette by Smashbox, a palette jam-packed with 28 Photo Op Eyeshadows, four brow tech powders, one large Brow Tech Wax, eight cream eyeliners, two blushes, three soft lights, and four lip glosses.
Master Class Eyeshadow Quad
A beautiful palette of four earth-toned eye shadows. Handpicked by Smashbox pros to play up brown beauties, these flattering shades can also work with any eye color to create everything from naturally pretty to high-glam smoky looks.
Stop 'pussyfooting around' and spread the word
18,000 women are diagnosed with a gynaecological cancer in the UK every year and of these women, 7,700 will die. That’s over 50 women receiving devastating news and 20 families torn apart by the loss of a woman they love, every single day in the UK.
Why? Because we don’t like to talk about matters gynaecological. In fact many of us can’t even say it, never mind spell it! Awareness is low and women don’t know or discuss the signs to look out for.
So…. in September, The Eve Appeal, the only national charity dedicated to raising funds and awareness of all five gynaecological cancers, is asking women to stop pussyfooting around and to join in with their ‘Funny Feet’ campaign.
Funny Feet campaign
Funny Feet encourages people to get involved, not only to learn about the signs and symptoms of these cancers but also to raise money to fund vital world-class research to help save women’s lives.
To take part in Funny Feet you just have to wear the ‘wrong shoes’ somewhere and make a donation to The Eve Appeal.
The only limit is your imagination and safety but don’t forget “between saying and doing, many a pair of shoes is worn out” Iris Murdoch
Gather your group, (schools, clubs, offices, gyms etc) and register your Funny Feet Day fundraising event. Try sponsored group shoe swapping events – football team in ballet pumps versus ballet troupe in football boots. Or how about sponsoring John from Accounts to wear killer heels for the day? Just how long will he last?
Step into the shoes of Elvis Presley when he said “I think I have something tonight that's not quite correct for evening wear. Blue suede shoes.”
Research recently conducted by The Eve Appeal revealed that one in four women find talking about gynaecological symptoms embarrassing, even with friends and family. We need to put the ‘shoe on the other foot’ and turn this around.
Says Robert Marsh, CEO of The Eve Appeal, “We know that earlier diagnosis of gynaecological cancers can help save lives so let’s stop pussyfooting around, break down that wall of embarrassment and get talking to share vital information”
“The Eve Appeal website contains valuable information to inform and educate women about the signs and symptoms to look out for”. Go to www.eveappeal.org.uk for further information or to register your Funny Feet day.
A decadent mirrored palette that celebrates the most seductive eye looks of all time. From sexy neutrals to passionate purples and sultry, smoky grays, The Return of Sexy offers a complete range of shades paired with a variety of mattes, shimmer, sparkle and pearl finishes. This take-anywhere palette includes 15 must-have shadows organized into three provocative collections: The Ingénue, The Icon, and The Bombshell. Tucked beneath the mirror are three detailed get-the-look cards for easy step-by-step application.
The palette includes: