llamasqua unveiled its latest cosmetics collection Generation Q to the press today. Launching in September, Generation Q features make-up developed to suit all ages, colours and sexes and the campaign features a mix of old and young models. Creative Director Alex Box and Director of New Product Development David Horne were inspired to create the collection by feedback from older customers who couldn't find striking make-up looks to suit them after a certain age. New products also feature positive names such as the Complement and Empower palettes and lipglosses in Opulent and Boost. The Generation Q collection will be available at Selfridges and Illamasqua stores nationwide as well as online.